Brand Brand Brand Brand New loan originator- Lion Lender

Encouraged by the popularity of electronic banking institutions like Revolut and N26 the group of committed experts has added their savings that are own capital to begin Lion Lender.

The core team consist of specialists who possess considerable experience with finance, IT, marketing, company development, information protection and appropriate. They have been originating from worldwide banking institutions, major neighborhood IT organizations, fin-tech company, and electronic marketplaces. Lion Lender may be the first faltering step to produce an electronic bank in Russia.

Their objective is always to boost the monetary literacy for the population that is local. Everyone else must have effortless and access that is convenient monetary solutions without borders – worldwide, and comprehend demonstrably all of the advantages and dangers of lending options.

The organization was launched in 2018. Since that time the group ended up being taking care of IT-system, researching the market, item development, etc., as well as in 2019 the appropriate entity for procedure company had been founded and product sales had been launched. Presently, the united team comes with 28 experts. The mortgage profile during the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is a brand that is unusual for a business in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group chose to make use of the European approach in running business and branding. More over, the scientists unearthed that prospective clients aren’t responsive to the organization title into the loans that are short-term. It’ s most critical to possess a great item and exceptional advertising. Lion as a sign of security, self- confidence, and duty, that will be essential whenever using cash.

How it operates?

The entire process of acquiring new customers is fairly right ahead- the possible client queries for short-term loans on the internet and sees an advertising on the internet after which extends to Lion Lender’s internet site.

Then your customer can decide the mortgage quantity therefore the loan term they want. The payment terms are visible instantly. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its own CRM system with outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to come to a decision regarding the application for the loan approval. If the loan is authorized, the customer should signal the contract with the signature that is digital from then on, the mortgage is given in moments towards the client’s bank card or account. Most of the procedures simply simply just take lower than 20 mins for brand new customers and also a shorter time for consistent consumers.

The advanced IT system with a external scoring model permits approving loans and then accountable borrowers. Also repeated customers feel the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of brand new applications and over 15% of duplicated applications. Lion Lender intends to take care of the stability between your high development of their company together with loan profile quality as time goes by. Nonetheless, once the loan defaults, Lion Lender utilizes certified debt collectors to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has almost 10K consumers. The goal market is individuals over 30 with family members, whom knows whatever they require cash for, just how much as well as the length of time. They don’t submit an application for the most or even for a term that is maximum leads to spending the mortgage straight back reliably as well as on time.

The typical consumer is a household man/woman, 33 years old with normal earnings around EUR 550, additional or more training, smartphone and internet surfers. The retention price has ended 50% now. Later on, these are typically about to boost the customers that are returning to 75%.

The income that is average of clients is fairly high and because of the plumped for potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. More over, the scoring system is performing its task by continuing to keep the standard price associated with borrowers low. The goal is to retain the standard price during the present degree, as this will be a motorist for development in their selected development strategy.

The merchandise

Presently, only 1 item emerges for investment- the loans that are short-term the income (under 1 month). The attention price is controlled because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. This can be in line using the competition.

Presently, the group is working constantly to offer the chance to provide our consumers additional solutions like money-transfer, P2P opportunities, longterm loans with payments and application that is mobile.

The loan that is average brand new clients is about EUR 140, plus the normal loan quantity for perform clients is EUR 210. The absolute most loan that is frequent are spending money on bills and for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, so it’s important to possess a business model that is solid. The key rivals will be the solutions which have equivalent 100% online model as Lion Lender and such young businesses which joined industry recently and currently accomplished quite high brand name awareness, for instance, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation may be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5percent a day to at least one% per pay recently and issued brand brand new legislative initiatives which can be advantageous to clients but result in the micro-financing company more complex.

Because of Lion Lender’s primary goal -building a digital bank in Russia they focus on the neighborhood company, but when its accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!


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